As important stakeholders in the
Australian wool industry, we are excited
to share the news that earlier today,
Michell Wool and Endeavour Wool
Exports announced the intention to pool
their wool sourcing, direct buying and
broking operations in a joint venture
company that, by offering a wide range
of wool marketing solutions, will strengthen
the sector’s standing as a vital – and
sustainable – component of Australian agriculture.

 

The company, Michell Endeavour, will represent the finest
of the old and the best of the new, bringing together the
respectability and 156-year history of Adelaide-based
Michell Wool and the entrepreneurial zest and innovation
of Melbourne-based Endeavour Wool Exports, a company
established less than 10 years ago and widely recognised
as the fastest growing in the industry.

As such, we believe Michell Endeavour will present
an unmatched offering, at a time when the Australian
wool industry needs it most: a united, national
approach to wool marketing that provides growers
with enhanced access to local and overseas markets
for their wool.

It will also be a boon for these international customers and
brands as they will have the confidence to access wool
of a consistently high standard, that is authentically Australian
and backed by extensive traceability, key factors that can
only strengthen Australia’s position as a reliable source
of premium wool.

The intended merger relates only to wool sourcing,
direct buying and broking activities, with both Michell Wool and
Endeavour Wool Exports continuing with their existing
trading, processing and export operations independently.

As the authors of this letter, we will both hold executive
positions at Michell Endeavour, with David as Chairman
and Josh a Director. We will be joined by Endeavour co-founder
Stuart Greenshields and Michell Wool Managing Director
and CEO Andrew Luxton, while respected agribusiness
executive, Greg Pearce, will serve as General Manager.

As a team, we look forward to working with you while
we build on our healthy relationships and strive to achieve
an even better and brighter wool industry for all.